Advertising Specialty Institute (ASI Central) | October 21, 2024
Why Print Matters
In a world dominated by digital marketing, the resurgence of physical catalogs signifies a strategic return to print. Retail giants like Amazon and J.Crew are embracing printed catalogs, proving their value beyond mere nostalgia. Studies show that consumers are more likely to engage with brands that evoke fond memories, and catalogs provide a tangible connection that digital ads often lack.
In fact, research from Harvard Business Review indicates that:
Consumers receiving both physical catalogs and emails purchase 24% more than those receiving emails alone.
Storm Creek's 2025 Catalog
At Storm Creek, we recognize the unique impact of physical catalogs in the promotional products industry. Our annual catalog is meticulously crafted to serve as a year-round reference for distributors, optimizing each page for maximum impact. Our catalog is not just a disposable item; it’s designed to be a lasting resource that distributors and clients keep on their desks for easy reference. In addition, we carefully curate our mailing list, ensuring that catalogs are sent only to clients who value the physical format.
