By ASI | January 19, 2026
Storm Creek Shares Sustainable Sourcing Insights at PPAI Expo
Sustainability is no longer a “nice to have” in promotional products—it’s now shaping buying decisions across the industry. During the PPAI Expo in Las Vegas, Laura Smith, Director of Sustainability and Compliance at Storm Creek (ASI 89879), shared guidance for distributors on vetting suppliers and avoiding greenwashing.
Smith emphasized that distributors are a key bridge between brands and buyers. “Knowing what’s real builds trust and helps you stand out in a crowded market,” she said. With buyers increasingly favoring products backed by credible environmental and social claims, and studies showing that 88% of CEOs consider sustainability crucial for long-term profitability, distributors must be able to separate genuine sustainability from marketing hype.
During her session, Smith urged distributors to look closely at supplier claims, certifications, transparency, and measurable goals—ensuring that products marketed as sustainable truly meet recognized standards. Her insights provide valuable guidance for promo product distributors looking to align with eco-conscious buyers.
Not sure where to start to distinguish between real sustainability and greenwashing? Start here with these six questions:
1. Certifications: Does the supplier have credible third-party certifications (such as bluesign, FSC or GRS)?
2. Transparency: Is there a published sustainability or impact report?
3. Goals & metrics: Are there measurable sustainability goals for reducing carbon emissions, waste and water use, for instance?
4. Supply chain: Does the supplier disclose its sourcing practices or Tier 1 suppliers?
5. Compliance: Is the supplier aligned with recognized standards, such as EcoVadis or the United Nations Global Compact?
6. Communication: Can the supplier provide a clear and timely answer to distributor questions without resorting to jargon?
