By PPAI Media | February 16, 2026
Storm Creek’s Laura Smith, Sustainability & Compliance Lead, was featured as a leading industry voice in the national conversation around sustainability following the EPA’s repeal of the 2009 endangerment finding.
Smith emphasized that meaningful sustainability progress is not tied to the shifting priorities of federal administrations, but instead rooted in the industry’s own innovation, collaboration, and shared accountability. She explained that the strongest forces driving sustainable change today come from within the branded merchandise industry—companies that are committed to lower‑impact materials, transparency, and responsible supply chains regardless of regulatory uncertainty. “The momentum toward lower‑impact materials, transparency and responsible supply chains is coming from within the industry itself. That focus isn’t slowing down. If anything, it’s becoming more strategic and solutions‑oriented,” she said.
By reinforcing that serious companies don’t calibrate their sustainability strategies around political cycles, Smith highlights both Storm Creek’s long‑standing commitments and the broader resilience of the promo industry’s sustainability evolution. This feature strengthens Storm Creek’s reputation as a brand shaping the future of responsible apparel through action, not rhetoric—demonstrating that doing the right thing for the planet remains smart business, no matter who’s in office.
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