Customizing branded apparel can elevate a brand in more ways than one. It’s not just about slapping a logo on a jacket and calling it a day. Reinforcing brand identity, adding perceived value, and making your clients look like they’ve put thought into their merch is where the magic happens.
Enter Zipperize®—a simple, sleek way to say, “This is us” without shouting it from the rooftops.
What Is Zipperize®?
Zipperize (v.): The art of choosing a Storm Creek zipper pull color that aligns perfectly with your company’s branding.
Why Zipperize? Because even a small, subtle touch like this can make a big different in how clients perceive merch.
Why Zipperize®?
Here’s why adding a custom zipper pull isn’t just about aesthetics—it’s about strategy:
- Reinforces Brand Identity: Custom zipper pulls allow you to weave your brand’s colors into the fabric of every product (pun intended). Think of it like the Minnesota Vikings sticking to purple or Coca-Cola owning red—it’s about consistency that sticks in people’s minds.
- Stand Out from Competitors: When was the last time you saw custom zipper pulls in the wild? Exactly. Even slight customizations like a colored zipper pull is enough to make a brand’s apparel stand out in the marketplace.
- Boost Perceived Value: Custom details, even as small as a zipper pull, raises the bar of value (and coolness). End users notice—and they appreciate it.
- Increase Engagement: Giving your clients more options to customize makes them feel invested, meaning they’re more likely to come back for future orders. People love having options.
- New Revenue Streams: Customization is key for exclusive or limited-edition products. Zipperize adds an extra touch that can make merch feel special, leading to more sales.
- Targeted Marketing: Even a custom touch as simple as the color of the zipper pulls can align merch with a specific audience, campaign or event. It’s the little things that can help your branding feel more intentional.
How to Zipperize® Your Brand
It’s easy to get started:
- Pick your Storm Creek product(s). Check each product page for how many zipper pulls are needed per style, then add your custom pulls to your order.
- Choose your color. With 16 standard colors to choose from (or mix and match), you can find the perfect shade to match your brand.
- Add them to your order. Your custom zipper pulls will ship with your order. (Your team will need to apply them, except for Made to Order items.)
It’s as simple as that.
NOTE: For the ultimate color customization, we will even match your exact PMS color (minimums apply). Contact us to learn more about that.
In Summary
Need a simple way to make your brand merch stand out? Zipperize® it! It’s a cost-effective, easy way to reinforce brand identity, add value, and set you apart from the competition.
Ready to start Zipperizing? Click here to see our selection of zipper pull colors and download our Zipperize® flyer.