How to Win Millennials & Gen Z with Sustainable Promo Apparel

Millennials and Gen Z aren’t just the future of promo—they’re leading it. They know what they want from branded merchandise: apparel that looks good, works hard, and reflects their values. And the research proves it.

According to PPAI’s 2025 study, apparel is the No. 1 product category across all generations—with 73% of Gen Z and 62% of Millennials ranking it as their top choice (Alok Bhat, PPAI 2025). Buyers and end-users agree too—nearly 6 in 10 prefer apparel over any other promo item (PPAI 2025).

That’s where Storm Creek comes in. Our latest Millennial & Gen Z Lookbook makes it easy to choose apparel that resonates—styles that are functional, stylish, and sustainably made.

Why Apparel Works for Younger Generations

Apparel isn’t just a giveaway—it’s wearable branding. It moves with people through work, school, travel, and weekend adventures, giving your logo constant visibility and staying power.

But there’s another deal-maker: 77% of Gen Z and 75% of Millennials say they’re more likely to keep and use a product if it’s environmentally friendly. That means sustainable apparel isn’t just trendy—it directly impacts retention, impressions, and ROI.

Storm Creek builds sustainability into every piece: from recycled fabrics to B Corp certification, we prove promo apparel can deliver both performance and purpose.

Featured Products for Millennial & Gen Z Style

Challenger Jacket: Sleek, elevated, and effortlessly versatile—perfect for the office, weekend plans, or wherever the day takes you.

Pacific Puffer: Lightweight and easy to throw on, this go-to layer is ideal for errands, coffee runs, and casual outings.

Outdoor Pullover: Built for movement and spontaneity—this pullover is your grab-and-go essential for active days.

Aviator Jacket: Clean lines and modern edge—this jacket instantly upgrades any outfit with minimal effort.

Varsity T-Shirt: Soft, stretchy, and flattering. Wear it solo or layer it up—this tee works hard and looks good doing it.

Instead of guessing what will land with Millennials and Gen Z, our Lookbook gives you the research-backed solution. It curates the apparel they’re already asking for, with the sustainability features they care about most.

Explore the collection and find your favorite pieces!