Better Letter Q1 2025: PFAS in Apparel–What You (And Your Customers) Need to Know

 
Better Letter Q1 2025: PFAS in Apparel–What You (And Your Customers) Need to Know

PFAS in Apparel: What You (And Your Customers) Need to Know

Ever wonder what makes rain jackets magically repel water? For decades, the answers have often been PFAS— short for per- and polyfluoroalkyl substances.  These synthetic chemicals have been used in outdoor and performance apparel to resist water, oil, and stains.

But here’s the truth: while PFAS deliver performance, they also come with serious environmental and health concerns. As a brand rooted in responsibility, we’re here to break it down—and share what we’re doing about it.

 

What Are PFAS and Why Have They Been Used in Apparel?

PFAS have long been used in textiles for their performance-enhancing properties. Think water-beading jackets and stain-resistant fabrics—the superheroes of fabric protection. But unlike superheroes, they have a major weakness: they don’t go away. Nicknamed “forever chemicals,” they build up in water, soil, and even our bodies over time.

 

Why PFAS Are a Problem

Studies have linked PFAS exposure to potential health risks, and because these chemicals don’t naturally break down, they continue to circulate in ecosystems—showing up in drinking water, soil, and even the food chain. As concern grows, the apparel industry is under increasing pressure to move away from PFAS use.

State-by-State PFAS Regulations to Watch

Regulations are ramping up across the country, including in the promotional merch space. Here’s what you and your clients need to know:

  • California: Starting January 2025, no more textiles with intentionally added PFAS can be sold.
  • Maine: By 2030, all non-essential uses of PFAS, including apparel, will be prohibited.
  • New York: Phasing out PFAS in clothing starting in 2025 with full restrictions in place by 2027.
  • Washington: Implementing PFAS restrictions through its Safer Products for Washington program.

As these regulations roll out, brands (like us!) are staying ahead of the curve and offering products made without the intentional use of PFAS, meaning distributors like you can easily provide safer, more environmentally friendly options to your customers.

 

Storm Creek’s Commitment to No Intentionally Added PFAS

We take this issue seriously.

  • All Storm Creek products are made with materials that have no intentionally added PFAS.
  • We are compliant with California’s PFAS ban well ahead of the 2025 deadline.

We prioritize responsible innovation, working with trusted mills and third-party certifications.

 

What Distributors and End Users Can Do

Looking to make informed choices? Start here:

  • Check product labels – Look for brands that disclose their materials and PFAS policies.
  • Ask the tough questions – Transparency is key! Companies committed to sustainability will be open about their materials.
  • Prioritize certified fabrics – Certifications like bluesign® and OEKO-TEX® help ensure safer textiles.

 

Bottom Line: Purpose and Performance Should Go Hand-in-Hand

At Storm Creek, we believe sustainability shouldn't come at the cost of performance. That’s why we continue to lead with transparency, comply with the most rigorous standards, and develop products your customers can feel good about wearing—and sharing.

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