Promotional Products Industry Trends for 2024

Promotional Products Industry Trends for 2024

The promotional products industry is experiencing three important trends in 2024 and beyond: sustainability, customization and function.

Storm Creek is here to help you meet these trends with eco-friendly, versatile, high-quality options you can offer your customers, all while keeping your ordering process straightforward and stress-free.

 

Storm Creek’s Commitment to Sustainable Materials

The younger generations demand more transparency and accountability from manufacturers and retailers for the health of the environment and social justice. Since these generations are the future, the sustainability trend is just beginning.

You could say sustainability is our superpower. We’ve been pursuing it consistently since 2017 and are very proud of our progress so far. We continue to improve our technologies, yarns, fabrics and processes each successive season. 

Our “Bottle to Better” mindset is the driving force behind most of our fabrics. Nearly 50 million plastic bottles have been upcycled and transformed into the recycled polyester (rPET) yarns we use in nearly all of our garments. As the years go by, we’ve been able to use more recycled poly and less virgin poly. People are still surprised by how soft and comfortable it can be to “wear” plastic bottles—and they get excited when they connect that those same bottles are not sitting in landfills.

We also use recycled nylon fibers, organic cotton and sustainably-made plant-based rayons in a growing number of our products. All do their part to contribute to a healthier planet and healthier people.

 

Here are examples of what it means for us to commit to sustainable manufacturing:

  • No PFAS—Nicknamed forever chemicals, PFAS will be regulated out of most manufacturing worldwide eventually. We already gave them the boot.
  • No restricted chemicals—They’re out too.
  • We’re a bluesign® SYSTEM PARTNER, committed to using bluesign® APPROVED fabrics and manufacturing processes. This means our apparel process is strictly controlled for low energy use, pollution control, workplace safety and consumer safety.
  • We’re certified with Global Recycling Standard (GRS)—GRS verifies our products’ recycled content.
  • We’re certified with OEKO-TEX®—This confirms all stages of our textile production promote the well-being of people and our environment. 

“I have to say this recent order may be some of the best gear we've ever done. Our staff is loving the Storm Creek product. Really looks and feels nice. Thanks for helping us pull this together.” Ken R.

 

PSSST—Ask us for certifications by style so you and your end users can reach your CSR goals. Email compliance@stormcreek.com.

 

Storm Creek’s Commitment to Fully Custom Products

Have you noticed the rise in customization and personalization in the promo industry? We have, and are ready to help you meet that demand.

Your customers receive several benefits with fully custom apparel products: 

  • The apparel can align with brands precisely how they want it to no matter the season, location or industry.
  • Brands don’t need to go with the same merch every other brand uses when they can access fully custom garments like those you can get through us.
  • Your customers will find their end users more engaged with their branded apparel. Rather than being forgotten in the back of a closet these items will be worn—which is the power of the right promotional apparel. Eyeballs on.

 

How Storm Creek Meets Your Customization Needs

Customization options for apparel require quality fabrics and quality construction. With Storm Creek, you can be confident the garments you and your customers choose will work well with the type of decorating desired.

Embroidery, silk screen, patchwork and heat transfer are decorating methods that can be great options for fully custom products. Whether an “evergreen” design like a company logo or a design for a single event, these methods are highly adaptable to each brand’s uniqueness and target audience.

We offer a completely custom program that can be tailored to the needs of small family businesses or large corporations. And we’ve assembled a Decorator Network so it’s easy for you to find someone you can trust to take on your custom decoration orders. We’ll even ship your order to one of our Decorator Network partners for free.

Based on my experience, Storm Creek is the epitome of what great service is… Thanks again for standing behind your product, tenaciously communicating, and quickly following through! We are officially Storm Creek Fans.” - Katie D.

 

Storm Creek’s Commitment to Functionality

No matter how stunning that sustainable, fully custom apparel is, it won’t make it out of the closet unless it’s functional. We believe in creating products that aren’t just sustainable and stylish, but useful in everyday life. We want them to be your end users’ go-to garments. 

Why are we so adamant about this? A couple of reasons: 

  • Functional items contribute to sustainability. Not only is our apparel made with fully-sustainable processes out of sustainable materials but its high functionality is more likely to reduce waste by promoting long-term use.
  • NO BRANDFILL!! We want your end users to love wearing their Storm Creek branded apparel so much they wouldn’t dream of throwing it away.

Our product line consists of functional garments designed for versatility and everyday use. Are you looking for one of our best sellers like the Pacesetter Quarter Zip or Front Runner Vest? Or are you ready to try a brand-new product like the Fireside Fleece Quarter Zip or Pacific Puffer Vest? Whether it’s for the office, the community run/walk event, the golf course, or the restaurant we have apparel that works in real life.

 

In conclusion, we can work better together than apart when we continue to be Seekers of Better all the way around. As partners, we’ll meet the current sustainability, customization and function trends with thoughtfulness, dedication and hard work. And we’ll help you identify and meet future trends with the same energy and can-do attitude.

“Give these guys a shot on your next custom apparel project…great pricing and best service.” -Christian V.