Storm Creek at the PPAI Expo: A Sustainable Showcase

Storm Creek at the PPAI Expo: A Sustainable Showcase

The PPAI Expo 2024 was nothing short of a huge success for Storm Creek (PPAI 438091 / asi 89879). With a booth that buzzed with excitement and a record-breaking number of visitors, it marked the biggest and best show for the Storm Creek team to date.

Here are the highlights of our experience at the expo, and a big thanks to Promotional Products Association International (PPAI) for organizing yet another outstanding event—a true testament to the organization's dedication to fostering industry relationships and strengthening the sector. 

Let’s make this more of a testament to PPAI/putting on another great event. They have use a ton of entitlements, so they more we can pump their tires, the better.


Storm Creek Sustainability School™ 

One of the major highlights was our Storm Creek Sustainability School™. Attendees had the opportunity to learn about sustainable practices in the promotional products industry and even take a quiz to test their knowledge. As the demand for sustainable products continues to rise, and with increasing requests from consumers, Storm Creek is set to introduce a Certified Sustainable Seller Program later this year – keep your eyes peeled for the announcement!

Missed your chance to take the quiz? Don’t worry, it’s still available. TAKE THE QUIZ


Upcoming Spring Arrivals That Stole the Show

Amidst the sea of innovation, we unveiled our latest Spring collection, and it was truly amazing to connect with customers, hear their feedback, and build relationships. The Tiebreaker Vest, Pacesetter Hoodie, Shoreliner Quarter Zip, and Challenger Jacket garnered attention for their modern designs and high-quality materials. These standout pieces not only reflect the latest trends but also emphasize our dedication to producing sustainable and durable products. Our Sales Team is particularly excited about the response. Thanks to the amazing distributors who came by, making this experience even more rewarding.


Sustainability Panel with CEO Teresa Fudenberg + Industry Leaders

A pivotal moment during the expo was Storm Creek CEO Teresa Fudenberg's participation in the “Greenprint For Success: Lessons From Sustainable Corporate Pioneers” session, where she had the opportunity to engage with industry leaders in a discussion about sustainable practices.

It was rewarding and inspiring to connect with Denise Taschereau (Fairware, PPAI 262992), Reba Joy (Genumark, PPAI 266066), Brianna Mazze (St Regis Group, PPAI 230188), and Elizabeth Wimbush (PPAI) – all of whom have paved a path in the industry and continue to do so.

Amidst the shared insights, challenges, and success stories, Teresa highlighted the consistent growth in sustainable product sales and urged distributors to be proactive in offering sustainable choices.

Extending sustainability beyond products to internal processes and policies, Denise Taschereau advocated hiring based on values, and Teresa showcased the Storm Creek Sustainability School™ as a tool to educate both distributors and end users.

The women advised companies to start small on their sustainability journey, emphasizing the need for grace in breaking habits. The exchange of ideas and collaboration with peers continues to drive positive change within the industry.


Expo Live with Teresa Fudenberg: “Do Well by Doing Good”

Another standout event at the PPAI Expo was Teresa's Expo Live session. Focused on the philosophy of "Do Well by Doing Good," this session highlighted Storm Creek's dedication to making a positive impact, not only on the planet but in your communities, too. Teresa shared insights into the significance of aligning personal passions with professional purpose to do well overall.

Key takeaways from the 7-minute session:

  • Authenticity: Start with your brand's purpose, understanding why your business exists.
  • Audacity: Set attainable goals and then double them, encouraging a bold and ambitious approach.
  • All-In: Share your commitments openly, make it a part of the strategic plan, involve the team, and keep conversations going to inspire others.
  • Shared Values: Companies with purpose attract employees with shared values, with 93% of employees believing that companies must lead with purpose.


The 2024 PPAI Expo was a remarkable showcase of PPAI’s dedication to sustainability, innovation, and industry leadership. As we reflect on this experience, we're excited about the positive changes that lie ahead for Storm Creek and the promotional products sector as a whole.