We’re thrilled to finally release our 2025 catalog and let you all in on some secrets we’ve been keeping. If you haven’t heard by now, we have loads of new Storm Creek styles and colors to show you. And, better yet, they are all sustainably made (with the highest percentage of recycled or sustainable materials of any of our catalogs).
As you leverage this powerful sales tool with your customers (along with the other tools we provide—more on that below) we want your experience working with us to be better than ever.
Navigate This Guide Quickly
- Introduction to Our 2025 Catalog
- Selling Sustainability with the Catalog
- More Tools for Sustainable Selling
Introduction to Our 2025 Catalog
Interactive Experience
Our digital 2025 Catalog is available now. The catalog includes embedded links that make navigation and ordering as easy as can be. Just look for the chain icon on the product pages. When you hover over it, you’ll see “Go to website.” Simply click and you’ll get all the details.
There are tools on the left side of the Catalog that allow you to see a page overview, go full screen, download it as a PDF or share it with a customer.
New Styles
Our 2025 Catalog has the most new product ever! We’ve introduced 212 new styles and colors that we know your end users will love.
[NOTE: In the catalog, you’ll see these color options: Colors marked with the C in the red circle are Core Colors, and are program safe. Those marked with the N in the aqua circle are New Colors for 2025 and are seasonal. Rest assured, we will work diligently to keep all styles and colors in this catalog—regardless of Core or Seasonal—well-stocked.]
New for Fall 2024:
- Sightseer Short Sleeve T-shirt (select colors available now)—Moisture-wicking, super breathable and with UPF 30+ sun protection.
- Pacesetter Hoodie (select colors available now)—The same buttery fabric as our best-selling Pacesetter Quarter Zip, the new Hoodie is also just as stretchy and ready to move.
- Pacific Puffer Vest (available now)—Small, sustainable, warm and packable.
- Challenger Jacket (made with bluesign® APPROVED materials) (select colors available now)—Sleek, elevated, super soft and stretchy. Your new favorite jacket.
- Comfort Zone (ARRIVING NOVEMBER 2024, Select colors arriving January 2024)—Crews, Pants and Full Zip Hoodies for the gals. Quarter Zips for the guys. They take cozy to a new level.
- Fireside Fleece Quarter Zip (select colors available now)—Pill-resistant ultra-soft and super cozy fleece.
- Weekender Full Zip Hoodie (ARRIVING SEPTEMBER/OCTOBER 2024)—Smooth matte outer fabric with toasty fleece on the inside.
- Altitude Jacket (ARRIVING SEPTEMBER 2024 women's-only style)—Diamond-quilted insulated bomber jacket with a modern cropped fit.
- Architect Quarter Zip (ARRIVING SEPTEMBER 2024 new for women)—Heavyweight fabric withquilted detailing. The women’s version gets a kangaroo pocket.
New for Spring 2025:
- Varsity Tank—Soft, stretchy, fitted, supportive. Perfect for layering.
- Renewer Polo (new for women)—Plant-based using rayon from bamboo with our usual great fit and style.
- Velocity Pants—Leveled-up loungewear for the gym, home and casual days at work.
- Tiebreaker II Vest—Stretchy, lightweight, wind-and-water resistant.
- Enthusiast Woven Shirt—A subtle print woven with oh-so-soft yarn. Men’s short-sleeved and women’s sleeveless.
- Executive Button Up (for the ladies)—Designed for women by women. Chic.
- Prodigy Button Down (for the gents)—Super soft cotton blend. Basically pajamas for the office.
- Outdoer Pullover (made with bluesign® APPROVED materials)—Made for the outdoors with ultra-stretchy, wind-and-water resistant ripstop nylon.
Pricing
Finally, we’ve made wholesale pricing easy to calculate. Distributors receive an even 60% margin based on the MSRP of each item. The new pricing reflected in the 2025 Catalog is effective 9/3/24.
Selling Sustainability with the Catalog
These new arrivals aren’t just about fresh styles and colors—they’re also a win for the planet. They use eco-friendly materials too like recycled polyester (rPET), recycled nylon, rayon from bamboo, and organic cotton—style and sustainability in every stitch.
We’ve worked hard since 2017 to become compliant in several areas that help both people and the planet. Here’s where we are today:
You can use our catalog to demonstrate our (and your) strong commitment to sustainability in your customer interactions. Each product page includes a green box with the upcycled bottle count for that page’s items. The item descriptions clearly state the recycled content used in the fabrics.
For example, the Men’s Sightseer Short Sleeve T-shirt (page 7) states that 12 bottles are upcycled for each shirt and that each is made with 94% recycled polyester with 6% spandex.
Consumers are asking companies to be transparent and accountable for their sustainability and social responsibility practices. This will only increase as today’s Millennials and Gen Zers age. We make it easy for you to share with your customers how you’re helping meet their expectations.
Learn more about our sustainability practices and certifications on page 90 of the 2025 Catalog or on our website.
More Tools for Sustainable Selling
We make selling our sustainable apparel EASY. Once you’re on our Distributor website, simply view the navigation menu. Under the Resources heading, click on the Resources subheading, then the down arrow to the right of Tools.
From there you can jump to a catalog or Lookbook, request and create virtuals, see our price list and size charts, and opt in to our rewards program. (You’ll find all of these under Sales Tools in our website footer too.)
[NOTE: You’ll need to be logged in to your account to access some of the tools. If you don’t have an account with us yet, it’s easy to set one up. Just reach out to us at 651-480-3000.]
We encourage you to order one or more Fall Sample Kits to experience our latest sustainable styles firsthand. You and your customers will be even more impressed once you see our garments and feel the fabrics.
